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Time to have a look at how Systembolaget meet the customers' demands

How do you create a customer experience that is excellent, whilst making sure your customers only purchase what they originally intended to?

Anette Jarlemark

Retail and Consumer Services

The challenge

Systembolaget’s vision is to actively participate in creating a society in which everyone can enjoy alcoholic drinks with consideration about health and without harming either themselves or others. They also have the very tricky task to create an amazing user experience, whilst not encouraging people to purchase more alcohol than they had planned. There was also a need to become more efficient when facing seasonal peaks on their website, and to enhance their entire customer experience.

 

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The solution

We facilitate and advise Systembolaget on why, and how, to move parts of their IT operations to the public cloud, powered by Azure in order for them to be able to handle the highly fluctuating web traffic in a more cost-efficient manner, and with shorter time to market.

Systembolaget has really understood why scalability is key to keep costs under control in times where experimentation and pilots are key to success. In order to be able to create a customer experience that reflects their organizational vision, they need to free up time and money in order to actually be able to test their way to get there. Cloud technology has been a key enabler for Systembolaget when it comes to their transformation.

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About the customer

Systembolaget exists for one reason: To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive. Their vision is a society in which everyone can enjoy alcoholic drinks with consideration about health and without harming either themselves or others.

Read more about Systembolaget
Systembolaget is continuously working towards creating a customer experience that mirrors their organizational vision.

Customer experience

Systembolaget is continuously working towards creating a customer experience that mirrors their organizational vision.

Keeping most of their IT operations in the cloud enables Systembolaget to scale their solutions and be more efficient.

Scaling the cloud

Keeping most of their IT operations in the cloud enables Systembolaget to scale their solutions and be more efficient.

By freeing up resources, Systembolaget are able to innovate and test, putting them in the forefront of cloud technology.

Time to innovate

By freeing up resources, Systembolaget are able to innovate and test, putting them in the forefront of cloud technology.

Proud to call them partners

We’ve partnered up with Systembolaget for more than 10 years, and we’re all impressed by their amazing and prize-winning digital transformation, not least in the world of public cloud. As the only by the state approved retailer for alcoholic drinks and beverages in Sweden, they carry an enormous responsibility on their shoulders.

Let’s remember that Systembolaget’s success isn’t measured in a bigger shopping cart, it’s measured in being able to provide a service for the population of Sweden in a good and responsible way. This is trickier than you might think; you want to make it easier for people to make a planned purchase, but you definitely don’t want to tempt them to buy yet another alcoholic beverage that they hadn’t planned on purchasing.

A few of the cloud related areas we’ve helped Systembolaget with over the years are: 

  • Enabling them to be well on the way to becoming truly cloud native. 
  • Helped them create more easily scale competencies and infrastructure. 
  • Established new ways of working to efficiently orchestrate the growing eco-system of IT partners.
  • Moved parts of their IT-operations into the public cloud, powered by Azure.

 

Inside the mind of Systembolaget's Digitalization Strategist

We interviewed Rickard Börjel, Digitalization Strategist at Systembolaget, on his views on cloud, user experience, and why it’s essential to think ”cloud first”. Watch the whole interview below, or skip ahead to the following topics:

02:05​ User experience in cloud
05:18​ Learnings from moving to a cloud platform
08:05​ Designing the perfect IT-organization for a cloud journey
12:40​ Will colleagues start personalizing their own tools?

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