Intersport´s best in brand e-commerce experience

The challenge

Intersport wanted to create a best in brand e-commerce experience to drive online sales for the Swedish market. They store data such as product details, stock keeping, warehouse and sizes in various places. The customer wanted content across different systems to come together instantly to present even a single product.

The solution

By working together with Intersport in an agile team we created a search solution adapted for their specific needs. Findwise i3 was used as a framework together with Elasticsearch, to access both structured and unstructured data from different sources. This platform became the base to drive the site menu, campaign products, product listing and the search function. With the unified data we provide users with product recommendations. By using Findwise i3 as information hub and by taking total ownership of the data, Intersport can build custom search applications to meet their consumer needs.

Result

Intersport now has a world class shopping experience to drive revenue. They won best e-com site 2018, Sweden, while using the search solution provided by us. Findwise i3 provides with a flexible solution and makes it possible to fetch and present data in real time.

Intersport has chosen to make their site search-driven with dynamic content using one source of information, i3. They have managed to offer their customers a seamless experience with a top-notch buying experience, no matter if the customer is visiting the shop or the online store.

About the customer

Intersport is one of the world’s leading sporting goods companies, founded in 1968. In Sweden Intersport have about 150 different stores, as well as the e-commerce site created in 2011. Intersport strongly believes that sports are for everyone, and their goal is to help individuals find the right equipment for their specific needs.