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Podcast: Bring data ownership closer to retail business lines – Olof Granberg, ICA Gruppen

“The technical side of pulling data from several sources is not the biggest challenge these days. It’s more about how we work with the data.”

Data Insiders / March 31, 2022
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A group-level data team supports the business lines by providing shared platforms and competence for new projects. However, the burning question remains: who owns the data activities?

That ownership should belong to operating companies and evolve as a natural part of business development, states Olof Granberg, Director of Data and Advanced Analytics Technology, ICA Gruppen. The journey towards a data-driven retail business is made step by step.

Granberg’s data team works in continuous dialogue with their operating business lines. They utilize a wide toolbox, build pipelines, find the most suitable solutions – and balance between the business-specific needs and cross-company opportunities.

Get to know the practical data use examples in the new Data Insiders episode!

Olof Granberg works as Director of Data and Advanced Analytics Technology at ICA Gruppen AB, a leading retail company in the Nordic market. The Group includes ICA Sweden and Rimi Baltic, which mainly conduct grocery retail, ICA Real Estate, which owns and manages properties, ICA Bank and Apotek Hjärtat.

Read also the related article: “Use as easy tools as you can” – ICA Gruppen has a shared data toolbox but distributed project ownership

Episode highlights

2:35 ICA Group’s retail businesses and their differences

5:48 Examples of data use cases and the role of machine learning

10:00 Cross-company use cases and the traps of collecting all data into one spot

13:34 Challenges of pulling data together from several companies

16:52 ICA’s data governance journey: Pushing data ownership to the business side

23:27 Tailoring the support for businesses of different maturity levels

25:54 Using data to enhance sustainability: Future visions for the next 3–5 years

33:21 Question to our next guest, Kristiina Lammila from Ahlstrom-Munksjö


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