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Enhanced Reality Centre of Excellence

The demand for immersive experiences is growing. Our Enhanced Reality CoE invites you to explore the benefits of Virtual, Augmented and Mixed Reality for a fresh customer experience.

Craft the future of your business today

Explore the opportunities of the new Virtual Reality (VR) and Augmented Reality (AR) tech space. Our Enhanced Reality experts are here to help you. Equipped with the latest methodology and tools, we help you innovate valuable solutions to reach your goals and convey value to your customers and business.

The Enhanced Reality CoE is your access point into the growing ecosystem of international partners, offering quick proof-of-concept projects so you can prototype and validate ideas quickly. With a proven track record, we are capable of delivering fully-integrated solutions that raise the efficiency of business operations and unlock a new level of customer experience.

Ksenia Avetisova

Head of Enhanced Reality Lab, Strategic Innovation Lead, Data-Driven Businesses

In the spotlight

Virtual is the new reality

During times of crisis, companies are forced to rapidly digitalize their services. What opportunities can virtual reality offer today?

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Holographic future through the HoloLens 2

The ecosystem of hardware and software providers is flourishing, innovative service concepts are popping up constantly.

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We expand our enhanced reality capabilities

We are excited to expand our business opportunities next in Latvia.

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Artificial Reality – making our lives easier

Ksenia Avetisova gives you fascinating examples of extended reality projects

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AR and VR help companies improve customer experience

How can retailers utilize technology to engage with consumers and improve customer experience?

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Auggie Awards 2020

EDU Traffic Safety concept is among the finalists

The latest addition to our Enhanced Reality CoE, EDU Traffic Safety app, has been shortlisted in the Societal Impact category at the Auggie Awards 2020. The concept is an AR –application designed to help kids learn the practicalities of traffic safety via gamification, a powered by computer vision and a user-friendly UX. The ultimate aim of the app is to save lives.

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Lfant: Code saving lives

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Auggie Awards 2018

Virtual Forest among the 20 finalists

Virtual Forest is the premier Scandinavian example of business’ early adaptation of VR. In 2018, the project was shortlisted at the Auggie Awards, reaching the final 20 out of 114 nominations from around the globe.

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State of the art immersive technology

Overlaying virtual objects on the real-world environment

Augmented reality (AR)

Overlaying virtual objects on the real-world environment

In addition to overlaying, we also anchor virtual objects to the real world

Mixed reality (MR)

In addition to overlaying, we also anchor virtual objects to the real world

Immerses users in a fully-artificial and digital environment

Virtual reality (VR)

Immerses users in a fully-artificial and digital environment

Key features

Strategy

Envisioning and defining your XR strategy, with both short- and long-term perspectives. Covering the whole user journey and identifying the most relevant elements to gain value from immersive experience.

Training

Complete, cost-effective XR-learning environment for gaining relevant skills. Increased efficiency and safety of operations when onboarding new personnel.

Collaboration

A multiuser environment to do product design. Share prototypes, invite designers, test with users, inbuilt user behavioral analytics. Remote collaboration and communication tools.

Digital twin

Advanced data visualisation for AI-powered process simulation and decision making. Contextual data presentation and visualization.

Remote support

Contextual data presentation and remote assistance with AR, AI-assisted guidance for maintenance, assembly and installation use cases.

Marketing

Virtual tours, product digital duplicates, digitally enriched real-life experiences (AR), test-drive of products and product customization. In-reality shopping and payment. Showroom services.

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