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UPM Biochemicals targets to enhance its global market reach and business agility through new B2B eCommerce solution by Tieto

05 May 2017

UPM Biochemicals has chosen Tieto to deliver an eCommerce solution to improve its global marketing and sales through enhanced online experience. The solution is based on Tieto Commerce Cloud, a service for omni-channel marketing, sales and service, built together with the microservices-based commercetools platform.

UPM Biochemicals develops innovative and sustainable wood-based biochemicals for a variety of uses. GrowDex®, the natural matrix for 3D cell culturing, is one example of them. To increase market presence globally and support business growth, UPM decided to enhance its online marketing and sales.

“Tieto is a key partner to UPM. Their proven competencies in eCommerce and their practical  and agile approach to build an eCommerce solution for a growing business will help us to achieve our targets. Working in startup mode ourselves and targeting strong growth, we wanted our partner to have the same mindset”, says Juuso Konttinen, VP, UPM Biochemicals.

Under the agreement, Tieto will be responsible for the end-to-end service delivery from design, development and integrations, to quality assurance and application management services ensuring holistic delivery and future development. With one Service-level agreement, Tieto Commerce Cloud brings UPM both flexibility and simplicity.

Tieto conducted an eCommerce study for UPM in order to design the customer journey, gather functional requirements and identify internal capability requirements for the omni-channel solution. Architectural options for the solution were also identified and analysed, which led Tieto to recommend a microservices-based solution to meet the needs of UPM Biochemicals.

“Microservices are gaining a lot of popularity and for a reason. In the customer engagement layer in particular, this architectural approach enables shorter time-to-market and development agility but also ensures development focus on areas with the greatest business benefit. When targeting growth and business renewal with start-up mentality, these are important factors”, says Jaakko Hallavo, Principal Consultant at Tieto.

Tieto Commerce Cloud enables fast time-to-market, providing agility in development and adaptability for future business needs. By combining commercetools and other similar leading API-first solutions with Tieto’s commerce accelerators and Amazon AWS capacity, Tieto is able to provide holistic and modern omni-channel solution as one service.

As part of Tieto Commerce Cloud service launch, Tieto and commercetools have signed a partnership agreement to offer modern API-first commerce solutions for Nordic enterprises.

“Many larger companies still struggle with these modern technologies. Tieto Commerce Cloud is our take on this area. We want to make sure our enterprise customers can adapt modern architectural approaches and agile ways of working to their existing technology stacks and governance models. It’s all about combining the best of both worlds”, continues Jaakko Hallavo.

Recently, commercetools was featured in The Forrester Wave™ B2C Commerce Suites Q1 2017 report. The research house highlighted that cloud-based, service-oriented architectures which implement commerce solutions in a more modern and modular fashion are now must-haves within commerce suites. Commercetools received the highest scores possible in three criteria, including its Microservices and service-oriented architecture.

"We are happy to partner with Tieto in jointly introducing the agile and groundbreaking microservices approach in the Nordics. Even though the concept of Microservices is not new in itself, it is still being considered as a new architecture with significant disruptive potential that many retailers and brands wish to leverage. Yet few commerce platforms can fully exploit it. With the newly launched Tieto Commerce Cloud, we are bridging this gap, offering a holistic solution that allows our customers to tap into faster and more flexible ways of creating a new dimension of customer centric engagement”, adds Dirk Weckerlei, Partner Manager at commercetools.

More information about Tieto Commerce Cloud:

For more information, please contact:

Jaakko Hallavo, Principal Consultant, Customer Experience Management, Tieto
Phone: +358 40 548 3611 e-mail:

Juuso Konttinen, VP UPM Biochemicals,
Phone + 358 40 531 7405 e-mail :

Manuela Goller, Corporate Communications, commercetools
Phone: +49 173 6155601 e-mail:

About UPM
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company -

About commeretools
commercetools is a next generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age.With offices in Germany and the United States, B2C and B2B companies from across the globe including well-known brands in fashion, E-Food, and DIY retail trust commercetools to power their digital commerce business. Visit for more information.

About Tieto
Tieto aims to capture the significant opportunities of the data-driven world and turn them into lifelong value for people, business and society. We aim to be our customers’ first choice for business renewal by combining our software and services capabilities with a strong drive for co-innovation and ecosystems.


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