Building successful services with a design thinking approach
We help our customers bring life into new, proven digital service concepts. Our interdisciplinary design team creates a service concept that fulfils both business and end users needs. Utilizing the design thinking framework to understand, focus, ideate, prototype and validate - starting with ensuring that the end users' needs as well as the business needs, restrictions and the technological landscape are understood in depth. Based on this insight, we specify a clear focus for the projects with measurable goals. Generating ideas, innovating with stakeholders and creating a prototype of the service concept, and finally iterating the prototype with user validation and corresponding changes as a crucial part of each concept design project.Are you in need of assistance in fortifying customer centricity and design thinking in development? Many organization experience challenges in, for example, creating long-term product or service development in a customer-oriented way and to genuinely involve their customers as part of continuous software development. Learning service design skills is motivating and inspiring, it gives an organization the tools to further add meaning to their work - to build services that the customers truly need and value. Let us help you on the way to building successful digital services!
Head of Advisory, Design & Innovation
Key benefits
Services for people & business to thrive
Rather than taking a tech-first approach, best results come by leveraging the benefits of a user-centric approach with service design best practices to explore the full potential of service experience
Feasible and future-proof concepts
Bringing together UX designers, business & service designers, data specialists & architects we can create concepts that are enjoyable to use, technically feasible, economic to implement & future-proof
Validate your service concept
Following the service design double diamond framework, we can create a solid service concept based on business & end-user needs, build a prototype & validate it before investment decisions are made
Key capabilities
Crystallizing your business targets and ways to reach them
Which aspects of digitalization would your business benefit most from? In tight collaboration with your business representatives we define the target and scope possible ways to reach it, ending up with a clear roadmap. Our approach can be tailored to your schedule and budget. A typical service design project can be taken from start to finish in 10-12 weeks.
Understanding your end-users
Our service designers are experts in user needs studies and gathering user insight. Our approaches vary from one-on-interviews to focus groups, workshops and shadowing users. The goal is always the same: to understand the pain points, motivations and needs of end-users. Only then it is possible to ideate service concepts that are truly valuable to them.
Creating winning service concepts
We create winning service concepts by combining a design thinking approach with multidisciplinary teamwork. What's even better; creating winning service concepts doesn't have to be crazy expensive: we are used to tailoring the projects into budgets and schedules of all sizes. The success of these projects is all about good scoping and setting realistic targets.
Customer Journey Mapping
Many organizations service development is driven by their internal structures, leaving their customers with an inconsistent journey and service experiences not working seamlessly together. Customer Journey Mapping is a perfect tool to map out the current state and possible dips in customer experience. Defining what the journey should be to provide a superb customer experience, and what changes are needed to make it happen.
Re-concepting your service to maintain the competitive edge
Sometimes a company's service experience is not on par with its value proposition or customer expectations. Utilizing service design methodologies to renew the service concept is a good approach for strengthening the added value of the service. With our tested concept methodology, we can re-think the business logic, customer journey, and customer facing operations to ensure the renewed concept stands on a solid foundation.
Continuous service development
Successful digital services are constantly developed, reflecting the users' evolving and changing needs. Rather than just looking at the development sprint at hand, or the next one after that, it is important to also look ahead to the future. We help our customers to understand the evolving needs, what type of development initiatives to investigate, and define concepts to be validated. Helping our customers be one step ahead of the competition
Improving your organization's design maturity
Many organizations struggle with how to incorporate design activities into their service or software development, or to involve users and get the best benefits of design activities. We have extensive experience in helping our customers to grow their organization’s design maturity – we have arranged trainings, webcasts, written guidelines, and been advocates of user-centric design in our projects
