Head of Data Management, Tietoevry Tech Services
The challenge
Imagine the immense time and effort required to manually write thousands of product descriptions for e-commerce purposes. Manual creation is very laborious and slow process.
The solution
We didn't leave our Finnish retail customer to tackle this task alone. We provided them with the means to harness the power of Generative AI, enabling them to generate product descriptions that were then reviewed and approved by humans. This approach saved them from starting from scratch and allowed them to focus on refining the generated content. Moreover, the accuracy of product information was greatly enhanced.
Data driven business transformation Artificial Intelligence in business modernizationAbout the customer
A leading retailer in Finland, operating in several countries and across ten e-commerce systems, implemented a generative AI solution that significantly reduced the time required to create product information descriptions for their e-commerce platforms.
Key benefits
Improved process
Generative AI saved time by providing a starting point for content creation, allowing more focus on refining the generated content.
Data accuracy
Our expert team closely collaborated with the customer, selecting, and implementing the best Azure OpenAI algorithm and templates to ensure data accuracy.
Great user experience
AI assistance seamlessly integrated into the Product Information Management system and ten e-commerce systems, resulted in streamlined processes and a superb user experience.
Generative AI use case learnings
Through the utilization of Generative AI, the processing time was significantly reduced, leading to improved efficiency. Moreover, the accuracy of product information was greatly enhanced. Nevertheless, it's important to emphasize that human reviews remained a crucial aspect of the process, ensuring compliance with legal regulations and organizational requirements.
To ensure data accuracy, our team of experts worked closely with the customer, assisting them in selecting and implementing the most suitable Azure OpenAI algorithm and templates. We also seamlessly integrated AI assistance into their existing Product Information Management system, streamlining the entire process.
This case serves as a powerful example of how a seemingly simple and straightforward solution can have a profound impact on process efficiency when scaled for use in a business-critical system. It demonstrates the transformative potential of Generative AI in improving business processes.
