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Nordic consumers believe that several professions and industries are getting better with artificial intelligence – most sceptical of AI in healthcare

29 May 2019

The development of artificial intelligence (AI) is advancing at a rapid pace, and Nordic consumers believe that the increased use of AI benefits most industries. The manufacturing industry is expected to profit the most from the increasing use of AI. When it comes to healthcare, people in the Nordics are much more sceptical. This and much more gets revealed in Tieto's new Nordic survey that shows how the general public in Sweden, Finland and Norway see the development and use of AI in different occupations and industries.

Today, machine learning can be used to analyze large amounts of complex patient information and often make predictions of the human condition that are more accurate than predictions made by a clinical expert. Despite the benefits, the healthcare sector is found at the bottom of the list of industries that are expected to benefit from increased use of AI – almost every fifth (19 percent) believes that the healthcare sector would not at all benefit from using the technology.

The study shows that human contact is essential to ensure trust in the technology. 43 percent of the Nordic consumers only trust a diagnosis made by an AI if a human has been involved, and every fourth (24 percent) does not want an AI to be able to make their diagnosis. Only 8 percent would completely trust an AI-only diagnosis. 

“AI has the potential to revolutionise the healthcare sector, and we have only scratched the surface of the opportunities that await. The technology can, for example, already now enable preventive healthcare, support more accurate diagnoses and find hidden patterns in patient data that humans tend to miss. Despite the many benefits, the scepticism seems to be linked to a fear of losing human validation and contact. While AI will augment and replace many tasks, we can also expect to see new tasks emerge in the healthcare sector, particularly new tasks that humanise the experience at a doctor’s office or during a hospital visit,” says Christian Guttmann, Global Head of Artificial Intelligence & Data Science, Tieto. 

The sectors that most people in the Nordic countries believe would benefit from increased use of AI is industry and manufacturing (82 percent agree to some extent), followed by post and logistics (80 percent), accounting (78 percent) and banking and finance (77 percent).

“The survey provides us with a sentiment of how the general public views how AI will impact each person’s daily lives, and what they see happening to key industries and professions in the near future. Industries that have started to use AI solutions early benefit to a greater extent today than industries that play a catch-up game. Several forward-looking banks and insurances invested early in the development of new consumer-centric AI solutions, and their resulting experience proves invaluable to develop a strong position in the emerging AI era,” says Christian Guttmann. 

Among the professions that the Swedes believe would be made better by an AI topped the list of bank officials, politicians, accountants, officials and bus/taxi drivers. The profession of nurse, doctor and teacher is not expected to be improved at all by an AI, according to a Nordic majority.

About the survey 
The survey was conducted by the opinion and market research company YouGov, commissioned by Tieto, in April 2019. In total, 3 659 people over the age of 18 responded to web banking in Sweden, Norway and Finland. Respondents are representatively distributed according to age, gender and geographical location.

Download the full report:

For more information, please contact:
Tieto Newsdesk,, +358 40 570 40 72

Results from Tieto’s Nordic AI Survey – questions about job roles and industries

To what extent do you think the following sectors would benefit from utilizing AI more? 

Industry/area  Not at all To a small and very large extent  Do not know
Industry and manufacturing  6%  82%  12% 
Postal services and logistics  8%  80%  12% 
Accounting  9%  78%  13% 
Banking and Finance  10%  77%  13% 
Cleaning and disposal services  11%  76%  13% 
Customer support  12%  76%  12% 
Retail  11%  76%  14% 
Insurance  10%  76%  14% 
Public administration  10%  75%  15% 
Taxi and transportation services  14%  73%  13% 
Media and journalism  15%  71%  14% 
Career and job coaching  14%  71%  15% 
Schools and education  17%  71%  12% 
Health care  19%  68%  12% 

In the following roles; to what extent do you think an AI would make better/worse and more/less unbiased decisions than a human? 

Job role  AI to do worse than a human  AI to do equal or better   Do not know/have an opinion 
Accountants  24%  64%  11% 
Bank clerks/financial advisors  31%  58%  10% 
Politicians  34%  54%  12% 
Public/government officials  36%  52%  12% 
Customer support (chat or phone)  39%  51%  10% 
Bus/taxi drivers  43%  46%  11% 
Journalists  45%  44%  11% 
CEOs  44%  42%  14% 
Managers  47%  41%  12% 
Human resource experts  44%  39%  16% 
Lawyers  49%  39%  12% 
Teachers  58%  32%  9% 
Doctors  60%  30%  10% 
Nurses  66%  25%  9% 

Do people in the Nordics trust a diagnosis made by an AI?

  • Yes, for all kind of diagnoses                                                      8%
  • Yes, but only for simpler diagnoses                                             18%
  • Yes, but only if a human was involved in approving the diagnose 43%
  • No, I want this to be carried out by a human                                 24%
  • Do not know                                                                              7%

Is the Nordic public willing to let an AI help and service them in financial matters?

  • Yes (NET)                                                            58%
  • Yes, for all kind of services                                   12%
  • Yes, but only for simpler services                          21%
  • Yes, but only for a few services                             25%
  • No, I want to do this myself on a computer/mobile or with the help of a human                           32%

Top 5 things people in the Nordics would like to solve with help of AI:

  • Detect frauds and security breaches                      55%
  • Validate and pay my bills automatically                  39%
  • Process credit card applications                            31%
  • Process loan negotiations/applications                  25%
  • Advice on how to invest my money                   23%
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