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The North Alliance adds power to Tieto’s insurance and wealth ecosystem

15 February 2019

The Nordic design and communications network, The North Alliance (NoA) has joined Tieto’s Insurance in a Box (iiB) and WealthMapper (WeMap) ecosystem. The addition of NoA brings vast experience in branding, design, communication, consumer insight and strategic thinking.

Financial services, Fintech and InsurTech businesses can leverage a powerful range of partners within the iiB and WeMap ecosystem, to deliver new products via modular and ‘plug and play’ services. This is now strengthened by the addition of the NoA network, which aims to bridge the gap between marketing and technology to drive business value.

The new partnership will help Tieto’s iiB and WeMap services to extend throughout the Nordics and beyond.

Cecilia Bernard, Managing Director at NoA entity Making Waves says: “For years The North Alliance has been helping financial services companies strengthen their brands and develop new revenue streams. Together with Tieto, our ability to innovate and support new FinTech and InsurTech initiatives increases exponentially.”

Christian Segersven, Executive Vice President, Financial Services at Tieto says: “Welcoming The North Alliance to our Insurance in a Box and WealthMapper ecosystem is a major leap in our ability to offer business- and consumer-relevant branding services across our home markets. It will also act as a building block to further extend these services globally.”

About The North Alliance

Founded in 2014, The North Alliance is a Nordic design, communication and tech network. It is organised as a holding company consisting of Making Waves, Åkestam Holst, Bold, Kicker, Evidence Strategy, &Co, Clay a&, Hello Great Works, Anorak, North Kingdom and BKRY. Together the group operates in Sweden, Norway & Denmark and employees about 700 professionals.

About Tieto

Tieto aims to capture the significant opportunities of the data-driven world and turn them into lifelong value for people, business and society. We aim to be customers’ first choice for business renewal by combining our software and services capabilities with a strong drive for co-innovation and ecosystems.

Read more about Tieto Insurance solutions

For further Information, please contact:

At The North Alliance: Anders Ullstrand, Senior Advisor, The North Alliance, +46708886809

At Tieto: Sameer Datye, Head of Business Development, Insurance & Wealth Management, Tieto, +358407166492


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