noun_Email_707352 noun_917542_cc Map point Play Untitled Retweet Group 3 Fill 1

Top pick of interesting GenAI use cases

Generative AI is revolutionizing the way that organizations can use and explore data. Many are wondering where the greatest potential for using GenAI might be.

Mauri Tusa / March 12, 2024

Generative AI presents an exciting opportunity to empower people without a technical background to harness the power of data - all through the simplicity of natural language interaction.

Imagine a world where anyone can effortlessly navigate through vast amounts of information, seamlessly asking questions and discovering connections within data. Generative AI presents an exciting opportunity to empower people without a technical background to harness the power of data - all through the simplicity of natural language interaction.

By far, generative AI has proven its value around content creation assistance. ChatGPT has landed on most people's desktops as a daily tool. But generative AI has great potential beyond content support. It can have a huge impact on how data is used to create business value.

Let's explore the transformative impact that GenAI can have by looking at a few select use cases where we believe many organizations could potentially benefit.

  1. Customer service
  2. Improved process excellence
  3. Security operations
  4. Data quality management

At the end of this article, you will also find tips on how to move from proof of concept to production deployment.

1. Improve digital customer service with GenAI

Dealing with high volumes of customer enquiries can be a daunting task. Traditional methods of finding answers through manual and laborious data investigation often consume valuable time and resources. However, with Generative AI, customer service operations can be supported to deliver efficient and personalized service in a language the customer understands.

Your customer may be interacting with you in a language you don't understand, but the dialogue between the two of you will still flow smoothly.

GenAI's ability to extract relevant information from massive amounts of data in a matter of seconds is a game changer for customer service operations. Whether it's inquiring about product features, troubleshooting technical issues, or seeking recommendations, GenAI can quickly provide accurate and comprehensive answers, saving both customers and agents’ valuable time.

Generative AI in customer service - Things we've learned to pay special attention to

There is a risk of hallucination, and because people often tend to take the GenAI's response as the truth, it is important to stress that the responsibility for interpretation ultimately lies with the human.

It is important to test the translations. For example, if GenAI is used in customer service to translate answers into Turkish, it can be difficult to be sure that the answers are correct and properly formulated. Thorough testing is essential.

2. Empower your people with real-time GenAI-generated insights - to learn, respond and improve your processes

GenAI can analyze data collected from different processes. Whether the data is collected using a process mining tool or analytics, GenAI provides powerful tools for in-depth data analysis.

One of the remarkable benefits of GenAI is its ease of use. With GenAI, there's no need for coding or technical skills to draw insights. GenAI's natural language processing capability allows users to simply ask questions.

This accessibility democratizes data insights, making them available to a wider range of people within the organization, regardless of their technical background.

Think of GenAI as a tireless process assistant, always ready to dive deep into data to uncover hidden insights and optimize operations. From supply chain processes to IoT device data management and financial data analysis, GenAI has the potential to revolutionize a wide range of functions. It enables users to explore unstructured data, discover patterns and gain actionable information that can lead to significant efficiency improvements and cost savings.

Generative AI working with process data - Things we've learned to pay special attention to

When dealing with process data, the large amount of data and its real-time nature constantly provides new information to GenAI. In such situations, the best results can be achieved by combining different AI technologies, such as Machine Learning (ML) and GenAI. Machine Learning manages and learns from structured data, while GenAI can act as an assistant to Machine Learning. It is also important to monitor how well GenAI can infer from existing data. For example, if a user asks why a production line is running 0.5% slower today than yesterday, the answer may not be correct if GenAI cannot find relevant data to infer from. Human validation is essential when interpreting GenAI insights.

3. Strengthen security operations center with GenAI to deal with cyber attackers

Cyber attackers are using automation and AI-generated exploits, along with convincing phishing emails, to gain access to an environment or trick targets into handing over their credentials in a single successful phishing attempt.

Fortunately, strong security controls and modern security technology have proven effective in thwarting most common attacks in their early stages. However, evolving attacks require a proactive and comprehensive approach.

A modern AI and machine learning driven security ecosystem enables the monitoring of complex, multi-stage attacks and the creation of an incident timeline by aggregating various attack stages and events.

Enter the GenAI solution, which facilitates the work of security analysts by quickly providing a comprehensive understanding of the attack and suggesting appropriate countermeasures. With GenAI-driven incident response, analysts can delve deeper into the dynamics of attacks and countermeasures, while simultaneously training the AI. This symbiotic relationship helps build a collective knowledge base that can automatically prevent similar attacks in the future.

4. Make it easier for your people to maintain the quality of data on an ongoing basis with GenAI

Data quality has always been important, but generative AI solutions make it even more so. If your data is of poor quality, the output of your prompts will also be poor. But have you thought about how generative AI can also help improve your data quality by simplifying data management?

Business people have the best understanding of their data. But dealing with tasks related to data rules and metadata can feel overwhelming and time-consuming.

With GenAI, you can reduce complexity and manage your data effortlessly through natural language interaction.

By leveraging its ability to detect anomalies, GenAI helps identify inconsistencies and suggests improved data rules for continuous improvement.

For people, this means a streamlined data management process in a user-friendly way, without the need for extensive technical expertise.

Tips for how to harness the power of Generative AI and quality data to drive business value

The combination of GenAI and quality data has emerged as a powerful force that can unlock immense business value. With a wide variety of powerful AI models available, the focus has now turned to understanding the underlying business problem, selecting the appropriate model, directing it to perform the necessary actions, and seamlessly integrating it into operational systems and user workflows.

GenAI applications typically serve as "assistants" to experts, helping them to perform various tasks. To ensure successful implementation, it is crucial to involve experts from the start.

Collaborating with experts during the design phase, validating the results and continuously refining the GenAI application based on their insights is key to developing a solution that will be used effectively.

High quality data plays a key role in the success of GenAI applications. The adage 'garbage in, garbage out' still applies. If the quality of the data is poor, the output generated by the model will be similarly compromised. Therefore, organizations must prioritize data quality efforts to ensure that the insights generated by GenAI are accurate and reliable.

It is important to note that the implementation of GenAI does not require perfection at the start. This is the stage where experimentation is encouraged. By involving experts in validating the model's output, organizations can gain valuable insights, identify areas for improvement and strengthen the overall performance of the model.

The time is right for organizations to embark on a journey of experimentation with GenAI. By using the power of generative AI models together with high-quality data, businesses can create innovative solutions, streamline processes, and drive business value.

Ready to start your GenAI journey? Let's connect.

Watch how GenAI is helping K Group's grocery business?



Tomi Behm
Lead Cybersecurity Product Manager, Tietoevry Tech Services

Tomi Behm is a senior security professional with 24 years of experience in cyber security. He has worked with customers ranging from small businesses to large enterprises across multiple industries. Tomi's extensive knowledge spans operations, architecture, security management, product expertise, solution design and security offerings. In his current role as Lead Product Manager, he focuses on ensuring the value of customers' security investments and protecting their organizations. Tomi is dedicated to delivering the best results from security initiatives and protecting organizations from potential threats.

Pirja Heiskanen
Head of Data Management, Tietoevry Tech Services


Mauri Tusa

Head of Enterprise Architecture, Tietoevry Tech Services

Tomi Behm

Lead Cybersecurity Product Manager, Tietoevry Tech Services

Pirja Heiskanen

Head of Data Management, Tietoevry Tech Services

Share on Facebook Tweet Share on LinkedIn