TietoEVRY's The Polite Type wins the prestigious Red Dot Best of the Best design award
23 August 2021
TietoEVRY's The Polite Type, a font created to tackle cyberbullying, succeeded in the international Red Dot Award competition. The Polite Type received two awards: the most prestigious The Best of the Best award for a particularly innovative and meaningful idea in the Advertising/Digital Campaigns category, and a Red Dot Award in the Typography/Typefaces category.
Over the years, most Finnish Red Dot awards have been given in the field of industrial or product design. The Polite Type initiative, on the other hand, is a digital brand act that leverages the means of service design, establishing a new direction for Red Dot awards.
The Polite Type was granted the competition's most valuable award, The Best of the Best, in the Advertising / Digital Campaigns category. The Polite Type font seeks to prevent cyberbullying by automatically rewriting hurtful words and replacing them with more inclusive ones. The Best of the Best award is given to particularly innovative and holistic design ideas in the award categories.
“The success of the Polite Type proves that simple ideas are often the best. It serves also as an example on how innovative use of technology can help us tackle societal challenges. Winning the most valuable Red Dot award on a topic that is very important to us, means a lot. It is great that the world’s most prestigious design award recognizes our efforts for preventing online bullying. Together with our partners, we continue the long-term work with the youth and advancing responsible use of technology,” says Kia Haring, Vice President, Communications and Sustainability at TietoEVRY.
The Polite Type was co-created with teenagers and youth in the spring of 2020. TietoEVRY has partnered with TBWA\Helsinki and the Children and Youth Foundation in the project.
The Red Dot Award is the most prestigious international design competition in the world. The Red Dot Awards, dating back to 1955, rewards innovative and meaningful design. Today, there are 49 different categories in the competition.
TietoEVRY creates digital advantage for businesses and society. We are a leading digital services and software company with local presence and global capabilities. Our Nordic values and heritage steer our success.
Headquartered in Finland, TietoEVRY employs around 24 000 experts globally. The company serves thousands of enterprise and public sector customers in more than 90 countries. TietoEVRY’s annual turnover is approximately EUR 3 billion and its shares are listed on the NASDAQ in Helsinki and Stockholm as well as on the Oslo Børs. www.tietoevry.com