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Marketing automation & digital marketing optimization

The essence of modern marketing consists of analytics, data activation and personalization. We help you ramp up your digital marketing capabilities.

Make marketing automation and digital marketing optimization work for your business

Data-driven marketing based on an individual’s real-time needs, interests, behaviour and the ‘segment of one’ represents an important part of the new horizon of customer value and business growth.

Our marketing automation, digital marketing optimization and marketing and web analytics specialists help you design, implement and manage a first-class activation marketing engine. This helps your marketing department use real-time data in a way that is meaningful to your customers, while being profitable for your business.

We partner with you to optimize your lead-to-revenue process and transform marketing from a pure supplier of leads, to the steward of customer engagement across the whole customer life-cycle. We help you combine the art of marketing with the science of marketing in new, innovative ways, enabling deeper one-to-one relationships with your customers as well as the efficient execution and measurement of your marketing programmes and campaigns at scale.

Hanna Jerkku

Principal Consultant

How to Design a System of Customer Insight and Engagement?

Explore our white paper to build a system of insight for better customer engagement. In the report we introduce 20 concrete steps towards data-driven marketing and consistent customer experience.

In the Spotlight

On Marketing Technology Evolution: From Tools of Engagement to a System of Insight

In the marketing evolution path the next step is a system of insight that offers differentiation.

Read the blog

Top 10 recommendations for marketing automation design, implementation and rollout

Marketing automation can play a key role in generating a consistent customer experience.

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Picks from Europe’s Leading Martech Event

How to stay ahead in the ever-changing world of digital marketing?

Read the highlights of the event

Predictive Marketing Adds Value to Many Business Processes

Predictive marketing is quickly becoming a mandatory requirement for all CMOs.

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Introduction to Predictive Marketing Analytics

What is Predictive Marketing Analytics and how do you benefit from it?

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Key benefits

Our strategy, design, implementation and optimization services help you activate customer data, and personalize content to achieve efficient customer acquisition and meaningful customer engagement.

Redeem the full value of customer data

Our strategy, design, implementation and optimization services help you activate customer data, and personalize content to achieve efficient customer acquisition and meaningful customer engagement.

More leads, more deals, lower customer acquisition costs, lower marketing costs, better marketing and sales alignment, and better insights into customer journeys.

Measurable business value

More leads, more deals, lower customer acquisition costs, lower marketing costs, better marketing and sales alignment, and better insights into customer journeys.

Our experts help you to achieve your goals and KPIs by forming an integrated activation marketing and sales engine which supports you in the critical areas of design, planning and management.

High-quality customer engagements

Our experts help you to achieve your goals and KPIs by forming an integrated activation marketing and sales engine which supports you in the critical areas of design, planning and management.

Key capabilities

Marketing automation

Salesforce’s marketing cloud products offer a complete set of marketing tools. You can understand your customers, engage them across channels, and manage B2C or B2B marketing with one platform. You can market smarter with artificial intelligence, identify the most likely customers to engage, and power predictive recommendations.

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Digital marketing optimization

Need to advance your digital marketing optimization process and practices, leverage customer insights, test new ideas regularly and make decisions based on testing? We help you make this an integral part of your way of working and achieve the best conversion rates.

Marketing analytics

How are your marketing initiatives performing today and how are they contributing to your business? What leads are most likely to convert? Who are the customers that are most likely to buy based on data from the existing customer base? Our specialists can help you address these questions and more with our advanced marketing analytics services.

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