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Guest blog post: Modern forest management — from the comfort of your own living room

Today, almost 30% of all timber transactions are digital, and 50% of under 50-year-old forest owners already use digital services.

Juha Jumppanen / November 22, 2017

Approximately 700,000 Finns own forests, and the value of those privately owned forests is around 40 billion euros. Today, almost 30% of all timber transactions are digital, and 50% of under 50-year-old forest owners already use digital services.

One fourth of Finnish forests lack regular management. Thus, up to 10 billion euros remain untapped in these forests, as well-tended forests can offer up to 4–6% annual profits. Forests are significant assets that, when managed properly, provide both the current owner and future generations both enjoyment and a big payoff.

Modern forest owners live in cities

Currently the average age of a forest owner is over 60 years. Changes in the ownership structure areinevitable. Thus, services must help both the new, urban and remote forest owners as well as those owners who are well acquainted with all the nuances of forest management.

Urban wage earners who own forests value services that make forest management as easy as possible. For this reason, forestry services should also help new and part-time forest owners manage their forests while increasing their profits.

Our goal is to offer the best digital customer experience available in the market, which will make forest management easier for all owners.

New technologies are at the core of development

New technologies, such as artificial intelligence and virtual reality, create new opportunities for service improvements in the forestry industry. In the long term, our goal is to make a digital replica of all Finnish forests to simplify forest management for our customers.

Virtual and mobile technologies offer forest owners new ways to take care of forests — anywhere they are, anytime they like.

For those looking for new solutions for forest management, soon it will be possible to use a virtual reality headset to visit any forest and plan timber transactions and forest management work in real-time. Virtual services enable us to show forest owners that we have visited their property and what has been checked there. In the virtual world, it is even possible to show what the forest will look like after the measures have been carried out. Through these services, forest management has never been so easy.

By the way, we are participating in the leading startup and entrepreneur event Slush, where we'll bedemonstrating the first version of the virtual forest. Drop by at Tieto stand to explore the future of forest management with us!

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Juha Jumppanen
Senior Vice President, Member Services, Metsä

Juha Jumppanen is Senior Vice President, Member Services, at Finnish forest industry company Metsä Group. He has an M.Sc. in Forestry from Joensuu University. Juha has extensive experience of the forest industry and has in-depth knowledge of the whole wood supply chain, from the tree stump to the customer of the final product. Jumppanen’s hobbies also take him into the forest. There, he relaxes doing forest management, hunting or just spending time there.


Juha Jumppanen

Senior Vice President, Member Services, Metsä

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